The apple store

I think that the apple store is something that is fascinating when you first walk into it and is different than every other store.  The first time i walked into one before i bought my computer it was really a different experience.  Everything is laid out so nice and in perfect order.  Also the help was right there at the door to assist you with everything you need.  The apple store was the only store in the whole mall that had a line to get into it.  This shows our societies needs and wants on new technology that the apple store provides.  Each individual item that they had for sale was set up perfectly and was operating great.  It was hooked up and had basically every application you could possibly think of on it.  What i found the most intriguing was that the prices were so expensive and steep for just a case for a mac computer it was $40.  It seemed also that no one was phased with these step prices, i heard one lady saying to her husband that a mac computer was only $2,000 and her response was. "well yeah its a mac!"  I found this insane, basically we are paying so much because its a mac!, thats crazy, but then again people in our society need the best and want the best out there and i guess that apple products are right now the best.